1. **Increased Visibility:** Promoting your YouTube videos helps increase their visibility to a broader audience. With millions of videos on the platform, promotion can help your content stand out and reach the right audience.

2. **Audience Engagement:** Promoted videos are more likely to be seen by your target audience, leading to higher engagement in terms of views, likes, comments, and shares. This engagement not only boosts your video's performance but also helps build a community around your channel.

3. **Brand Awareness:** Promoting your videos can help raise awareness about your brand, products, or services. It allows you to showcase your expertise, share valuable content, and establish yourself as a thought leader in your industry.

4. **Drive Traffic:** Promoted videos can drive traffic to your website, blog, or other social media platforms, helping you expand your online presence and reach your business goals.

5. **Monetization Opportunities:** With increased views and engagement, you may qualify for YouTube's monetization programs, such as the YouTube Partner Program, allowing you to earn revenue from ads displayed on your videos.

Overall, YouTube video promotion is crucial for growing your channel, reaching a wider audience, and achieving your marketing objectives.